Whether you are doing marketing, online store sales, professional copywriting or any other job online, you need a personal brand. I went over the need to have a strong personal brand online and why it matters a while ago. For this article, however, I will focus solely on a few invaluable tools that will help you when you are starting your online business. Some of these are apps and web tools that I have personally used to create powerful materials and saved a lot of money in the process.
A Little Background
If you have been online for a good amount of time, then you know of the many platforms where you can sell your skills or buy skills from others. I’m talking about websites like Fiverr, Upwork, Iwriter, Peopleperhour and the rest. In these platforms, you can find people offering all sorts of services for as low as $5! It’s quite amazing. But what if you are starting out and you do not have a budget to spend even a cent? I have known many people who have literally started from zero (myself included) and worked their way up step by step. Through that journey, you are able to find the most useful resources in the unlikeliest places. Here are 5 tools you can use to establish a formidable online brand without having to spend a cent.
1. Free Logomakers
Now, I know many free logomakers out there on the web suck. I mean, you cannot get a decent quality logo without having to sacrifice important stuff. But on Android, you have an entire world of apps that will help you create decent logos in just under a minute. Some of these apps are actually quite impressive if you play around with them. I have personally used apps like Logopit plus to make many of my logos. And the great thing is that all these apps are free. Check out some of the experimental logos I made just for this writing piece.
2. Domain name suggestion tools
Every startup needs a good brand in order to have a strong entry into the market. This is why things like domain names and business names need to be well thought out. Now, it is not very easy to brainstorm a good name out of the blue. This is why there are some good domain name suggestion tools to help you with exactly that. I have previously compiled a list of some of the best such tools and you can read about them here.
3. Typography and Visual graphic tools
Campaigns and messaging are very critical to attracting the right audience to your business. One of the best ways of attracting potential customers is through some nice banners, visual graphics and nicely edited text content. Creating good typographic material used to be a costly affair in the recent past as it involved using complex editing software, and often, a professional. Nowadays, however, Android apps like Fontee, Font Studio, Overlay and others are exceptional when it comes to making simple typography and graphics. (They even give you free quotes if you need them). Check out some work from these apps below.
4. Analytics tools
Tracking data and information is crucial if you want to know where your business is heading. Analytics tools like Google Analytics are very essential even though your business is young. You can use the information from this app to chart your way forward. There are other analytics tools apart from Google Analytics, of course, but I have particular favoured Google for its simplicity and dynamism.
Any simple blog or website needs content. Most content online is copyrighted and using it without permission could get you in trouble. That is why websites like Snap.io, Pexel etc that offer free stock images that you can use on your blog are invaluable.
Of course, there are many other resources and tools that you will find along the way. Apps like Slack, Google Drive, Linkedin, Evernote among others will become crucial along the way. The above suggestions will, however, give you a formidable start in your business.